About Us


The Wilson Edge is an International digital and social media marketing & web design company based out of Buffalo NY. We provide an outsource option to busy entrepreneurs as well as extensive social media and digital training to companies, staff, business owners and individuals. We specialize in helping small businesses grow and prosper!

The Wilson Edge was founded 2008 during the big stock market crash. Seeing so many businesses close their doors and run into financial troubles was heart breaking.  Especially since what we were doing was working and we were prospering!

We were seeing a desperate need for local businesses to save themselves from closing, we took to the classroom to teach what we have been doing since 1996.  To grow and build businesses on a budget and to keep their doors open profitably!

A Buffalo NY-based Social Media consulting firm that provides training, coaching along with complete branding and social media strategy marketing in the many different social media platforms and web design. We facilitate, educate and speak with groups in a variety of settings including, small businesses, large corporations, universities, colleges and classrooms.

Our knowledge spans marketing planning, strategy development, leadership development in the social media realm, creativity and humor to ensure our presentations and classes are fully involving and educational.

Our experience in the following:

  • Strategic branding
  • Social Media branding and Strategic Planning
  • Web Design
  • Business management
  • Facilitation for a local Master Mind Group
  • Public Speaking
  • Teachable Moments: Canisius College (Adjunct Faculty), UB (Adjunct Faculty), Genesee Community College (Adjunct Faculty), credited (pending) Course for FPA (Financial Planners Assoc.), Business First Boot Camp, Hundreds of The Wilson Edge clients.
  • Social and Authentic Marketing
  • Coaching Calls or in Person
  • Metrics & Planning
  • Content & Design Planning

We specialize in teaching and helping companies, staff and individuals establish their social media platforms and how to utilize a website we have built for you.  The Wilson Edge uses expertise to connect with thousands of customers with one click! We will help expose you and your company in the physical and virtual world. Utilizing the power of transparency, abundance and connection to create a market and build your successful business.

At our core is Robin Wilson, who has been using Social Media for almost 2 decades (shhh she doesn’t like people to know she’s old), long before it was called Social Media. She is bringing her knowledge and experience to the WNY area by educating large and small businesses about the benefits of Social Media Marketing.

The Wilson Edge is her unique and personalized approach to promoting the benefits of this very powerful medium. Specializing in bringing customers to you, Robin will show you how to gain the greatest leverage to make you and your business successful with our digital tools.